YipitData is the premier provider of alternative data to investment funds and corporations.What are error charges? How are error charges calculated? Where can I view my error charges? How do I dispute a DoorDash charge? How much will I get paid out from my DoorDash dispute? Where can I see that my DoorDash dispute has been paid out? What are some best practices to avoid error charges? DoorDash Dispute FAQ Will these new tools offer them better and more diverse options, or drown out local merchants in favor of big brands?įor more on the advertising dynamics of DoorDash and other food delivery platforms, visit to connect with our team of analysts. The good news is that currently DoorDash is only offering one sponsored listing spot per page, unlike on Google or Amazon where multiple paid listings can push organic listings way down the page.Īs the platform evolves it will be interesting to track how the experience changes for customers. That dynamic could make DoorDash’s category filters more difficult for smaller businesses, who can’t afford to keep up with large brands. However, if the tools do prove to be valuable, bidding wars may drive up the price of visibility in certain categories, similar to the highly competitive advertising tools on Google or Amazon. Merchants will only pay when a customer completes an order by clicking through a sponsored listing, rather than for each impression or click, which mitigates the risk for sponsored listing buyers. While it’s too early to draw a direct line to sales lift, anecdotal examples have shown that after sponsoring results, a brand can elevate their organic listings in a specific category. The main question for merchants is whether investment in the advertising tools will be worth it. Other top users of sponsored listings in the last few months include Tropical Smoothie Cafe, Thighstop, Subway, and It’s Just Wings. Organically, Buffalo Wild Wings was showing up in the 18th position in the Burgers category on average, while sponsored listings brought them to the top of the page. Buffalo Wild Wings only started its sponsorship in August, but since then more than a quarter of its listings in the ‘Burgers’ category can be attributed to sponsored listings. The chicken wing brand has placed sponsored listings to play slightly out of category, using these listings to improve visibility in the ‘Burgers’, ‘Sandwiches’, and ‘Fast Food’ categories, as well as improving its ranking in the ‘Chicken’ category. While many brands have tested sponsored listings, Buffalo Wild Wings has used the tool the most so far.

So far in October, all five categories are trending upwards, coinciding with the rollout of DoorDash’s self-service suite. Rounding out the top five most competitive cuisine types were ‘Sandwiches’, ‘Burgers’, and ‘Healthy’ cuisines. The most competitive categories were the ‘Fast Food’ and ‘Chicken’ pages, on which 28% and 25% of search pages had a sponsored listing. Over the last sixth month about 10% of all cuisine categories pages have had a sponsored result, as viewed from a new customer perspective. YipitData has been tracking these early experiments in sponsored listings to see which categories are the most competitive and which merchants have used the tools the most thus far. Sponsored listings have been around in some form since earlier this year and many merchants have tested out the feature to improve their visibility in specific cuisine categories. These products illustrate the natural evolution of DoorDash’s marketing capabilities, as the platform and its merchants have been experimenting with various marketing levels for some time. The new offering includes banner placements, featured listings in the convenience and grocery categories, and self-serve sponsored listings within search results. DoorDash recently announced a suite of new advertising tools for merchants on the platform.

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